You know how they’re always saying: “If you want to learn something, teach it?” Last Thursday it was true. I was mentoring at London’s wonderful School of Communication Arts (@SCA2), where students learn their craft by becoming a live advertising agency for a year. SCA is the only school that makes me want to be a student again. “Me too”, says the Dean, Marc Lewis, with a grin.
It’s a school of the future. And it was the future we spent the day exploring, particularly how thinking more like a story-writer – and less a planner – can help you make the future the way you want it, not how everyone else expects you to make it.
Here are a few of the things I learned while I was (supposed to be) teaching!
The best time to think about the rest of your life is now – whatever your age. It’s not just the predominantly middle-aged business audience that is interested in ‘getting its future back’. These guys are raring to go.
Widen all the doors. In future people are going to be bringing more of themselves to work.
When you see young creatives open their laptops in your session, don’t worry. They’re not emailing or playing games. They’re working on what you are saying. And they’re tweeting about your performance. (Guys you made me blush. But don’t stop!)
If you want to improve punctuality, get the first person who arrives to set a forfeit for the last. On Thursday, latecomer Jack was forced to sing “I will always love you” before the meeting could start. The blog he wrote about the session was done voluntarily. Thanks, Jack.
And thanks SCA2. The best advertising school in the known world.
PS: The school day started with a song. Let’s end this blog with one, courtesy of SCA student Gavin Nastili who also took the hip pic. He’ll go far!